When was fisher price founded

The mandate to designers were that tech would only be integrated if it added intrinsic play value — not just for tech sake to be trendy.

A mandate still true today. Entering the baby gear business was a natural extension of the Fisher-Price business. Many of the classic toys that have been designed at Fisher-Price are based upon childhood memories and experiences of the designers. Such is the case with the Bubble Mower. A new line of action figures for boys is introduced. The Little People friends continue to evolve with even more realistic detail as well as individual characteristics.

The newest characters now have unique sculpted details such as arms, hands and facial expressions. As Fisher-Price continued to develop playset themes for boys, girls were not about to be overlooked. Seven rooms plus a fireplace, bath and built-in-appliances. Terrific curb appeal! Best of all it had location, location, location.

Just fold up the sides and the house could be stored in your closet. The Jumperoo bounces onto store shelves bringing a safe way for babies to enjoy jumping fun. This revered baby equipment used by hundreds of parents around the world, is one of the most popular items today as it allows babies for the first-time to get to sit upright and see the world.

The innovative invention came as houses evolved and were no longer structurally strong to hang something from a doorway. Fisher-Price knew infants love bouncing, so a free-standing unit was brought to life so that parents could put it anywhere in the house and let baby have fun while jumping in a safe environment. Puppy soon becomes an icon in more than countries and 37 languages and continues to be among Fisher-Price top toys more than 16 years later.

Imaginext toys take a walk on the wild side when remote controlled dinosaurs join the pack. Fisher-Price has the official license for Jurassic World on the Imaginext range. A multi-cultural cast of characters joins the Little People crew for more adventures and fun. There are a variety of songs, sounds and phrases within the three levels offered: explore, encourage and pretend. We care about your privacy and want you to be informed about our practices. Review our privacy statement for full details.

Recall information: Click here Opens in new tab. Fisher-Price Fun Facts. First-Ever Play Lab — We formalized on-site toy testing with the Fisher-Price Play Lab, the first facility of its kind in the industry, which opened in Today, we have more than 15, square feet of research space on campus and continue to test every toy before it hits shelves.

First On-Shelf Retail Plan for Toys — In , we were the first in the toy industry to develop a planogram for retail partners to envision what our products would look like on store shelves. I still smile when I remember the animals, Little People characters and the barn door that mooed. And, I know that I am not the only one with this type of story.

Almost everyone I meet has a memory of their own to share of how Fisher-Price toys — from the Bubble Mower and Crazy Daisy to the Tape Recorder and the Alphabet Magnet Letters to a variety of other classics — shaped their childhood.

A new division of Fisher-Price was formed in with their audiovisual products, such as the phonograph, tape recorder, and the AM-FM radio with a sing-along microphone. In , they added the video camcorder for children, which they advertised largely towards fathers through television and print ads in such magazines as Life, Newsweek, People, and Sports Illustrated.

Fisher-Price, by , had four main product lines: Infants Products Group, which included infant and juvenile furniture; Traditional Products Group, which included their preschool toys; Promotional Products Group, which included the camcorder system; and the International Business that focused on Canada and Europe. With rising competition in the preschool market and the high cost of the promotional products, Fisher-Price needed to restructure to stay profitable.

Ronald Jackson, who replaced Henry as president in , accomplished that by reducing the work force, manufacturing plants, distribution centers, and advertising. They also moved some production lines overseas. Two years later they were named the Vendor of the Year by Discount Store News , the award given by the discount retailing chains. They were also ranked 5th in Total Research Corporation's Equitrend survey of brand quality.