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Morning Brief Podcast. Economy Agriculture. Foreign Trade. Company Corporate Trends. Defence National International Industry. International UAE. Saudi Arabia. Camel is an authentic original and a brand that keeps up with the times. Introduced in as R. Reynolds Tobacco's first major cigarette brand and the American first nationally marketed cigarette, Camel is today one of the few cigarette brands that can celebrate many different decades of popularity.
Camel's combination of a classic nature and contemporary flair reinforce the brand's unique position as a flavourful cigarette with a rich heritage, colourful personality and irreverent sense of humour. Camel's marketplace positioning and personality have enabled the brand to continue to perform well in an intensely competitive marketplace.
Overall, Camel is the fourth-largest brand in the United States. In the tobacco factory R. Its first product appeared on the market in an it was the CAMEL — the first American industrially produced cigarette. Camel - containing a blend of several different types of tobacco, a blend that would come to be called "the American blend". It was the idea of Mr. For the title design of the package was pictured the circus camel named Old Joe.
But it is today unknown, who placed the pyramids to the background of the picture. The logo of Camel was prepared by the Richmond Lithographic Factory. The new designed brand Camel was expected to become the most favourite package in the cigarette history. In Camel was the first cigarette brand packed in a moisture-proof, sealed cellophane outer wrap to preserve freshness.
In the producer decided to innovate the design of the package and to move the pyramids away from the title picture. This decision was highly rejected by the Camel smokers. After this step the brand design of the Camel has never been tried to be changed anymore and has remained same for 88 years. Only the new product lines later became partly different design, but the major motive of the camel, palms and pyramids remained unchanged. This is the very interesting and important moment from the design and marketing aspect.
Usually the firms are making innovations to refresh the market with the new ideas, which hopefully should bring higher turnover. In the next decades Camel expanded its product line and brought to the market in Camel Filters, in it was Camel Mild, in Camel Light and in Camel Filters All these products joined the corporate design of the former Camel and became the important part of the cigarette market.
Attitudes toward smoking in the United States are becoming even negative over time. Owing to the latest market researches, there are said to be The position of the Camel on the U. The reasons might be various. First of all, the times, in which Camel was trying to conquer the American tobacco market, was the time, when all the other cigarette brands were starting to launch. So the chances to assert were more or less equal. Camel made a big entry, but as the time went by, the popularity was dropping.
The U. Camel was supposed to be an authentic, smooth tasting, premium quality brand for adult smokers who choose to express an irreverent, less serious attitude toward the everyday pressures of life.
The commercial campaigns were also led differently than in Europe, even though they were several and various. To write some words about the American smoker, we have to have a look at the history of the smoking in the States. Since the beginning of the country, the government has "had its hand" in the production and promotion of the cigarette and the tobacco industry.
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